Marketing Personalized Gift Products

Question: Describe about the Marketing for Personalized Gift Products. Answer: 1: The present article Parent who requested handmade christening gifts branded ungrateful discusses about the acceptance of handmade personalised gifts to babies[1]. The article presents confrontational views regarding the new trend of personalised gifts for children. In addition to this, the current article also presents an analytical study based on suggestions of people with diverse viewpoints on the present issue of the acceptance and reasonability of the handmade personalised gifts against the shop bought expensive gifts. 2: The present article reflects the growing demand for handmade personalised gifts among a particular segment of population. The growing popularity and sentiment among consumers has given rise to certain e-commerce sites such as Etsy as well as Zibbet [2]. However, the Mumsnetter has vented out their displeasure and argued that some handmade gifts are not always as thoughtful as they seem to be. The present marketing issue under consideration is that the rising trend for homemade gifts made by nearer and dearer ones can adversely affect the traditional gift industry. However, the Mumsnetter forum that is against the idea of homemade personalised gifts made by near and dear ones have not put forward their opinion against highly creative personalised goods made by artisans and marketed through the e-commerce sites such as Etsy and many more. The new business of handmade gifts that are now marketed through the internet can easily carve out a niche in the retail market space as well [3]. Therefore, it can be hereby ascertained that the forum for parents are against the unbranded homemade gifts made by loved ones and not as such against the personalised gift items. 3: The identified issue is regarding growing demand for personalised gift products and the opposition of the parents forum for the unbranded products made by loved ones. The confrontational viewpoints of people can be solved by incorporation of personalised gifts in the products of the traditional gift industry. The forum of parents who are against presenting unbranded gifts that sometimes turn out to be miserable due to lack of competence and thereby label it as ungrateful can be satisfied. Therefore, the most important aspect of marketing that is the satisfaction level of the consumers specifically the parents in this case can be increased and both the parties can be pacified [4]. Bibliography Elliott, Greg, Sharyn Rundle-Thiele, and David Waller.Marketing. Milton, Qld.: John Wiley and Sons Australia, 2012. Kotler, Philip and Kevin Lane Keller.Marketing Management. Upper Saddle River, N.J.: Prentice Hall, 2012. Pride, William M and O. C Ferrell.Marketing 2012. Mason, Ohio: Cengage Learning, 2012. Rodie, Cat. "Parents Who Requested Handmade Christening Gifts Branded 'Ungrateful'".Essential Baby. Last modified 2016. Accessed September 11, 2016. https://www.essentialbaby.com.au/baby/life-with-a-baby/parents-who-requested-handmade-christening-gifts-branded-ungrateful-20160908-grbgrx.